Portfolio Project: Pawwwsible

Through specialized WordPress implementation and automated systems, Pawwwsible brings together animal shelters, charity events, and supporting businesses across Thailand. The platform streamlines participation through custom forms and data management tools, reaching English-speaking audiences worldwide. Initial outreach campaigns showed strong engagement, setting the stage for continued growth.

Call to action

The Pawwwsible homepage features a tan and white dog, an orange tabby cat, and information about animal shelters, charity contributions, and volunteer opportunities—all presented with clean website design focused on animal welfare.

A collage showing three cats in various poses, three kittens curled up together, and a mama cat by a drainage area, with text recounting their animal welfare story.

A large dog drinks from a hose, followed by a collage of people caring for and interacting with dogs at Pawwwsible, where digital marketing supports animal shelters in need of website development.

A webpage for Fah Lanna Spa displays images of the spa exterior, massage treatments, spa products, therapists at work, and relaxing interiors, with booking and contact buttons—an elegant example of thoughtful website development.

Screenshot of a Pawwwsible blog webpage showcasing thoughtful website design, with a search bar, category filters, and a grid of article previews on pet care and animal welfare—each featuring photos and concise summaries.

A woman kneels beside a dog in an animal shelter, gently holding its paw. The shelter, ideal for a non-profit website, is filled with supplies, kennels, and colorful decorations.

Project Details

Behind the Scene of Pawwwsible

Each project pairs creative thinking with data-driven decisions. Here's how this project came together through strategic planning and focused execution.

Connect animal shelters with supporting communities in Thailand and unite them through a competent platform
Objective
Pawwwsible serves as a comprehensive directory for Thailand’s animal welfare community. The platform connects animal shelters, charity events, and supporting businesses while providing free marketing tools to increase their visibility. Through educational content and resource sharing, the website actively promotes animal welfare awareness and community engagement.
Coordinate multiple stakeholders effectively to simplify participation for busy shelter workers and supporters’ businesses
Challenge
Our main task involved creating efficient processes for busy animal welfare professionals to participate with minimal time investment. The project required ongoing collaboration with various organizations to maintain fresh, relevant content. We also focused on attracting English-speaking audiences in Thailand and worldwide, establishing clear communication channels for maximum impact.
Build efficient data collection methods to streamline communication and automate information management systems
Direction
Our WordPress implementation included custom forms through WSForms, allowing direct data transfer to shelter-specific fields for immediate publishing. The outreach strategy combined SalesHandy for campaign management with HubSpot CRM for relationship tracking. Content distribution ran through ContentStudio, while Replug, UserMaven, and IndependentAnalytics provided comprehensive performance data.
Achieved a strong initial response rates which established the foundation to built momentum for continuous growth
Outcome
The email outreach campaign exceeded expectations with a response rate above 50% within the first week. The platform continues to expand its network of participating organizations while building a strong foundation of SEO-optimized content to support long-term growth.

Technologies Applied

Development Stack for Pawwwsible

We selected these platforms and applications based on their proven capabilities and your specific requirements. Each tool contributed to building a stable, high-performance final product.