Portfolio Project: Haro Thai

A digital sales platform helps HaroThai bring traditional Thai cuisine to global markets. The project features detailed product pages sharing recipe heritage while managing orders for B2B and B2C customers.

Call to action

A webpage for Haro Thai showcases canned Thai food products, including Tom Kha Soup, Tom Yum Soup, and Red Curry, featuring ingredient details and serving suggestions—perfect for those in Singapore seeking authentic flavors and sleek website design.

A website contact form with fields for name, email, and message is displayed on a dark red background, featuring food images that highlight ready to eat Thai authentic soup—showcasing tasteful website design.

Screenshot of a food blog webpage designed with website development trends from Singapore, featuring Thai soup and curry recipes with images, brief descriptions, and navigation links on a white background with red accents.

A Singapore website development project displays four curry dishes—Massaman Curry, Tom Kha Soup, Green Curry, and Red Curry—each accompanied by ingredients and a brief description to enhance digital marketing efforts for local cuisine.

Screenshot of a Haro Thai product page for Massaman Curry, showcasing its vibrant website design with images of the dish, price details, ingredients, cooking instructions, and related products available in Singapore.

Screenshot of Haro Thai’s restaurant website FAQ page, featuring sections on Products, Payments, and Shipping & Returns, with placeholder text. Discover ready to eat Thai authentic soup delivered across Singapore.

Project Details

Behind the Scene of Haro Thai

Each project pairs creative thinking with data-driven decisions. Here's how this project came together through strategic planning and focused execution.

Ready-to-eat food maintains local traditions
Objective
HaroThai enters the international ready-to-eat food market by highlighting authentic Thai cuisine. The brand prioritizes fresh, local ingredients and traditional cooking methods, including chewable herb chunks in soups. This approach maintains the genuine flavors, aromas, and textures found in traditional Thai restaurants.
Sales systems serve multiple markets
Challenge
The business model requires balanced service for both B2B and B2C markets. The ordering system integrates with local fulfillment providers, creating efficient processes for bulk purchases and individual sales while maintaining product quality and service standards.
Product pages tell culinary stories
Direction
Each product receives dedicated sales pages featuring recipe origins, ingredient details, and preparation methods. This detailed approach educates customers while simplifying the ordering process, creating value through authentic content and practical functionality.
Marketing systems support food sales
Outcome
The platform presents clear product information for both experienced and new customers. The structure supports future content expansion through blog posts and recipe pages, while email marketing and social media channels maintain customer relationships and strengthen market presence.

Technologies Applied

Development Stack for Haro Thai

We selected these platforms and applications based on their proven capabilities and your specific requirements. Each tool contributed to building a stable, high-performance final product.